Jul. 2012

"Make little stuff big. Compare apples to oranges." So go 2 of the 10 principles for effective communications design cited in Dan Bittman's new textbook.

Created for use in his Design Methodologies classrooms, the book, Plain Talk for Graphic Designers, "...sums up the basic design principles it takes a lifetime to master. This is the wisdom that put me on the road to becoming a real designer. How wonderful that a new generation of designers can benefit from the same inspiration.” Michael Bierut, Partner Pentagram.

Plain Talk is available in hard bound and soft cover pocket editions at

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